Fortune
Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more
Macy's new "Ask Macy's" AI shopping assistant is proving to be a serious revenue driver, with users spending nearly four times more than those who don't engage with the tool. The chatbot arrives as the retail giant works to reverse a prolonged sales slump and recapture consumer attention. If the numbers hold, it could signal that conversational AI is becoming a legitimate turnaround lever for struggling legacy retailers.
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